Reach as many needy children as possible.Make a child smile today.

Child safeguarding

Children's safety, dignity and wellbeing come before publicity, fundraising or convenience.

Our commitment

We are committed to responsible conduct when working with children and communities. This includes respectful behaviour, safe activity environments, appropriate boundaries and careful handling of stories and images.

Photography & storytelling

Images of children should be shared only with appropriate consent and in ways that preserve dignity. Avoid unnecessary identifying information and never use a child's story to sensationalise hardship.

Concerns & reporting

Anyone with a safeguarding concern should report it promptly through the organisation's designated safeguarding contact. Before publication, replace this placeholder with the named safeguarding officer, phone number and reporting email.

Safeguarding contact: ADD VERIFIED CONTACT DETAILS BEFORE LAUNCH